Online reviews: Antitrust launches investigation into Trustpilot

The Italian Competition Authority has announced the launch of an investigation into Trustpilot Group plc, Trustpilot A/S, and Trustpilot S.r.l., companies that manage the well-known online platform dedicated to collecting and publishing consumer reviews about businesses and services. At the core of the inquiry is the system through which Trustpilot organizes and displays reviews and company ratings, which may be insufficiently transparent and potentially misleading to consumers.